Social media has proven to be a good marketing tool for plastic surgeons as doctors use the platform to show how procedures are performed and promote their services. One of the most popular social media platforms for healthcare marketers is TikTok since it is video based which gives doctors an ideal method to share information with the public. Some of the cosmetic surgery procedures that are often spotlighted on TikTok include rhinoplasty, liposuction, Botox, and fillers. Let’s take a look at why TikTok has been so successful for plastic surgeons and also name some of the most popular plastic surgeons on the platform.
Let’s get started with a video from Cosmetic Town TV discussing the rising growth of TikTok among plastic surgeons:
According to a report from the American Society of Plastic Surgeons that was published in 2021, “Plastic surgeons…can benefit from visual-based platforms and are frontrunners among physicians in the adoption of social media. Board-certified plastic surgeons have the opportunity (and obligation) to be leaders in this domain. We can rectify misinformation from providers with lesser training and credentialling, and offer educational content catered to patient needs.”
Here are some of the most influential plastic surgeons currently on TikTok:
It is certainly true that social media platforms have helped expand the world of plastic surgery by making it easier for doctors to share information and medical knowledge with people who would not have an opportunity to visit these doctors at their offices.
However, caution must be part of the process of following plastic surgeons on TikTok or any other social media platform. Unfortunately, it is all too easy for someone to create an account and claim that they are an experienced plastic surgeon who is also an expert in the procedure they are discussing. The public can watch videos from these doctors and even follow their advice but they also need to take the time and do proper research about the medical professionals they follow online. By making sure to learn more about the doctors featured on TikTok, a person might discover that the doctor they are following is actually a “doctor” because they decided to claim that they are a medical professional.
TikTok can be a powerful resource for the public as it can show how procedures are performed and provide the answers to questions that people might have trouble finding. Just like anything else on the Internet, patients need to make sure and not simply believe the first thing they read or see on the platform. Gather the information that is shared and then make sure this information is accurate and correct by scheduling a consultation appointment with the doctor of choice for the procedure.