Trend Watch – Cosmetic Surgery around the World

Posted January 23, 2020
A look at popular cosmetic surgery trends around the world

While body positivity and a more natural appearance are in style these days, plastic surgery is still on the rise across the globe. In fact, the global cosmetic surgery market is expected to reach $43.9-billion-dollars by the year 2025. While each patient has different expectations when it comes to their final results, there are a number of trends that are popular all over the world.

Cosmetic Surgery Trends in the United States

Cosmetic Surgery Trends United StatesIt has been reported that 20% of all cosmetic surgery is performed in the United States. As recently as 2017, there were almost 1.8-million cosmetic surgery procedures performed in the United States with some of the most popular procedures including rhinoplasty, breast augmentation and liposuction.

In addition, the American Society of Plastic Surgeons has reported a 200% increase in the performance of non-invasive treatments such as fillers and Botox since the year 2000. Millennials are a big portion of the audience for these non-invasive treatments as they are the first generation of people to come of age when plastic surgery really entered the mainstream and became normalized to the public. In addition, social media has played a big part in making cosmetic surgery widely accepted thanks to selfies and social media platforms that are very photo friendly such as Instagram.

According to the American Academy of Facial Plastic and Reconstructive Surgery, the year 2018 saw an increase of 72% of patients under the age of 30 using injectables. While the use of Botox and fillers has grown in popularity, some doctors have a concern about patients trying to attain and achieve unrealistic beauty ideals. The concern over patients trying to achieve the type of beauty standards they see online is something doctors need to address when evaluating and treating patients.

Cosmetic Surgery Trends in Brazil

It has been reported that Brazil has the second largest number of cosmetic procedures performed in the world with breast augmentation and butt augmentation being the most popular plastic surgery procedures. One of the reasons these procedures are so popular is because the culture of Brazil is driven by looks and the appearance of a person. In addition, the surgeons of Brazil are as famous as the celebrities they treat so finding a plastic surgeon to perform a desired procedure is not difficult.  Brazilians feel that they have a “right to beauty” and many procedures can be deducted as a tax write-off if so desired by patients,

Cosmetic Surgery Trends in South Korea

Cosmetic Surgery Trends in KoreaSouth Korea has one of the highest rates of plastic surgery in the world and it was last reported as almost one million procedures per year. In addition, South Korea has the highest number of plastic surgeons per capita with the famed Gangnam neighborhood containing at least 500 places to have a cosmetic surgery procedure. South Korea also has a healthy cosmetic surgery tourist industry worth almost $340,000 per year (in American dollars).

The most popular procedures in South Korea include double eyelid surgery and fillers to add volume to the forehead, temples and jawline. Plus, the citizens of South Korea often like to get a more “Western” look to their appearance and this includes wider eyes, a slimmer jawline, a button nose and higher cheekbones.

Cosmetic Surgery Trends in the United Kingdom

In addition to the United States, injectables and fillers are also popular in the United Kingdom. One of the reasons they are so popular is the fact that people are looking for results that are comparable to surgery without having to go through the risks and downtime of having actual surgery. In addition, patients in the United Kingdom are showing an increase in popularity towards non-invasive body contouring methods such as CoolSculpting as well as a BBL (Brazilian butt lift) to enhance and contour the backside of a patient. While social media also plays a big role in the decision of UK patients to have cosmetic surgery, so does daily factors such as comparing their appearance to others, self-doubt, self-image issues and low self-esteem.

Cosmetic Surgery Trends in Iran, Lebanon and Egypt

Iran has earned the nickname of the “nose job capital of the world” since female patients have rhinoplasty at a rate that is seven times higher than the United States.

Rhinoplasty is also very popular in Lebanon which has been named the “Mecca” of plastic surgery since 1.5-million plastic surgery procedures are performed there each year. Lebanese women generally do not have small and straight noses so they make changes to the nose to get a more “Western” look.

Egypt is one of the leaders in body and dental cosmetic surgery since these procedures often have a cheaper cost than anywhere its citizens can travel to have the treatments.

Cosmetic Surgery across the Globe

No matter where a person lives across the globe, cosmetic surgery is a popular option almost anywhere in the world.  Standards of beauty are becoming well-known across the globe thanks to social media and smartphone apps and filters. It seems that women around the world are embracing fuller cheeks and lips, augmented breasts and arched eyebrows. Thanks to the easy accessibility and affordable costs of cosmetic surgery, patients all over the world are having the same procedures performed which give the citizens of the world a more unified appearance.



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