– Laser Genesis is a non-invasive laser treatment that stimulates the body's natural healing abilities to boost collagen and elastin production for a more youthful skin tone and texture. The eyes are covered with protective safety shields. A topical anesthetic agent is applied and a laser handpiece is positioned gently on the skin. NIR (near infrared) radiation is emitted to the surface of the skin being treated as the handpiece is moved across the area. The laser energy stimulates the skin to produce collagen and elastin to rejuvenate the skin.