The 5 Most Popular Cosmetic Procedures Searched on Google

Posted January 20, 2022
Learn about the top cosmetic procedures searched on google

In recent years, the interest in cosmetic surgeries has risen, resulting in an overall increase of cosmetic procedures by 10\\\\% in 2021. And in a recent Google Search Report by Longevita, it looks like people are very curious about cosmetic procedures, with rhinoplasty being the most popular search term in the U.S. under the cosmetic surgery category.

Perhaps the spike of interest in nose jobs is from the “Zoom Boom” trend, a sudden increase in inquiries for cosmetic enhancements due to the dramatic shift of people spending more time in front of the camera. 

But not all of the popular cosmetic surgery searches on Google included enhancements for the face. People were also interested to learn more about improving the look of their butt, breasts, and mid-section. Here are the five most-searched cosmetic procedures of 2021 in the U.S.

Five Most Popular Cosmetic Procedures Searches in the U.S. 

  1. Rhinoplasty
  2. Brazilian Butt Lift (BBL)
  3. Abdominoplasty
  4. Breast Reduction
  5. Breast Augmentation

Let's take a closer look at each of these cosmetic surgeries that people are searching for online. 


Rhinoplasty, also referred to as a "nose job," is a cosmetic surgery that reshapes or resizes a patient's nose. The surgery can improve the nose's functionality (such as breathing) or create a more aesthetically appealing shape and facial profile by adjusting the nose's bone, skin, or cartilage. There are two ways to perform a rhinoplasty procedure; an open and closed technique.

Closed Rhinoplasty

A closed rhinoplasty is performed with all incisions made inside the nose to avoid external scarring. The incisions make a small opening for the surgeon to adjust the nose's cartilage and bone. Since a closed rhinoplasty doesn't provide a complete view and access inside the nose, it's reserved for only minor changes to the size and shape of the nose.

Open Rhinoplasty

Open rhinoplasty is a technique where the surgeon makes incisions inside and across the columella (the strip of skin that separates the nostrils) of the nose. This technique allows the surgeon to have a full view and access to soft tissues and bones that need to be adjusted. Open rhinoplasty is an ideal solution for patients with more advanced issues, addressing structural changes for better functionality or considerable improvements to the shape and size of the nose.

Brazilian Butt Lift (BBL)

A Brazilian Butt Lift (BBL) involves two procedures; liposuction from another part of the body with excess fat tissue and injections to the buttocks from the liquified fat cells from the liposuction. 

A BBL is one of the most popular body contouring procedures because it's designed to perform two body-enhancing surgeries within one procedure. The liposuction removes stubborn body fat that is diet and exercise-resistant from areas where the patient wishes to make it slimmer or sculpted and injects the unwanted fat into the buttocks, adding more volume and shape. It’s not surprising that this body sculpting procedure has made this list. 

Abdominoplasty (Tummy Tuck)

Abdominoplasty, commonly known as a tummy tuck, is a cosmetic surgery that removes extra skin tissue from the upper and lower abdominal area while tightening the abdominal muscles. A board-certified cosmetic surgeon makes an incision from one side of the hip to the other side, ensuring the incision is made below the underwear line and near the groin area to avoid any visibility of the scar. The surgeon trims the excess skin and re-drapes it over the new curves, making it taut and smooth. 

An abdominoplasty can help address skin laxity or extra skin tissue from a significant weight loss, pregnancy, or saggy skin caused by the aging process. 

Breast Reduction 

A breast reduction surgery can help relieve shoulder, back, and lower back pain caused by the weight of the breasts. A breast reduction involves removing skin, tissue, and fat to reduce the size of the breasts. 

When performing a breast reduction procedure, there are different incision techniques, such as the lollipop technique. The surgeon makes a vertical incision at the center of the breast and around the areola, repositioning the nipple.

Another common technique is the anchor method which involves the incisions going horizontally under the fold of the breast and up towards the nipple, making an anchor shape. 

The main objective of breast reduction surgery is to help the patient alleviate the pain and discomfort from the size and weight of their breast. The ideal outcome is to not only reduce the size of the breast but with minimal scarring. 

It is vital to work with a board-certified cosmetic surgeon experienced with performing breast reduction surgeries with a deep understanding of the anatomy of the breast and with the artful skill of reshaping the breast with minimal scarring.  

To find a board-certified cosmetic surgeon experienced with performing breast reduction surgery, use our "Find a Doctor” navigation tool for a medical professional in your area. 

Breast Augmentation 

Breast augmentation, commonly referred to as a "boob job,” is a cosmetic surgery that involves a patient getting breast implants or a fat transfer to increase and reshape the size of the breast.  

Increasing the breast by several cup sizes will involve getting breast implants made of silicone gel or saline (saltwater solution). The patient can choose the implant's size and shape and decide how the implant will be inserted into the breasts with the cosmetic surgeon. There are four different methods of inserting breast implants: 

  • Inframammary (under the breast)
  • Peri-Areolar (through the nipple) 
  • Transaxillary (through the armpit)
  • Transumbilical (through the belly button)  

A fat transfer or fat grafting breast augmentation creates a subtle increase of volume or shape to the breast. This breast enhancing procedure is not as invasive as breast implant surgery, but the results are not as dramatic or noticeable. 

The objective of a breast fat transfer is to add fat cells back into areas where fat tissue has dropped or depleted from side effects of pregnancy or the aging process. The fat cells used in the fat transfer are liposuction from areas where the patient has unwanted pockets of fat such as the abdomen, flank (love handles), or thighs. The liquified fat from the liposuction is injected into various areas of the breast to restore the fullness and volume naturally. 

A fat transfer to the breast is an ideal option for patients looking for a natural and organic solution to augment the shape of their breasts. 

What Makes a Good Candidate for a Cosmetic Procedure?

An ideal candidate for any cosmetic surgery procedure has a realistic outlook and expectation for the final results. Other characteristics that make a good candidate for cosmetic surgery include: 

A person in good physical health Patients that are psychologically and emotionally stable and wellA non-smokerPatients with normal blood pressure 

Don’t see the cosmetic procedure you are interested to learn more about? Use our procedure navigation tool to find the cosmetic treatment or surgery you are looking to discover more about. 

- VM


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